Platforms—Customized for Business Needs
Launch Media offers a mobile technology platform, giving us the opportunity for targeted customization and the flexibility for on-going plug and play and evolution. We customize it to your system to deliver a robust end-user experience.
Longer Term Solutions
Technology in the mobile arena is continuously and rapidly evolving—which suggests there are short term mobile marketing opportunities that need long-term vision.
Importance of CRM
In order to create an open customer interaction, cross channel success and an enhanced customer experience, LaunchMedia closes the loop with data tracking and database integration. We establish future plans based on testing, analysis and metrics.
A look at the technology applied to marketing:
Mobile Internet
Our vision is to deliver a very user friendly, valuable customer experience. We believe all mobile conversations must deliver frequent, relevant content easily and offer your customer value. Every site we design focuses on these critical elements.
Our rendering technologies display your site correctly on most all devices. Our vast development group can get you to market very quickly whether we create a new mobile site or integrate into your existing site.
The technologies we utilize deliver your customer directly to the web content they need, including SMS interaction and 2d barcodes. Again, we believe your customer typing a mobile URL into their mobile browser is cumbersome so we use SMS and 2d barcodes to deliver specific mobile content quickly and easily.
Mobile In-Store
Retailers, we believe mobile technologies will revolutionize your conversations with customers while they make purchase decisions. Consumers are looking for a more interactive in-store experience.
We’ve created a fully integrated 2d barcode and SMS program that delivers rich, valuable consumer content. We work with many partners to make sure the signage integration is implemented without draining valuable employee resources.
As career marketers and retailers, we understand in-store customer mobile experiences!
Mobile Application Development
Much like your mobile web experience, your application must deliver ease, value and frequency, a “Swiss army knife” for your consumer. We will build applications that involve full customer interaction that respects the current cadence of your business.
Non-relevant applications deliver no value to the customer and are quickly removed. In fact, the average iPhone application is on a customers phone for only 18 days. You must provide a reason to continually interact through your application, something we add to your in-store mobile program.
We develop applications for popular platforms like Blackberry, iPhone, Windows Mobile, Android and others. We will deliver your application through SMS, 2d barcodes or by allowing your customers to simply download it from the respective application stores. Please contact us for details!
Couponing/Value Delivery
We have the capability to deliver a mobile coupon to your customer in a number of different formats. We can deliver general coupons with a common code or very specific coupon codes integrated into your POS system.
We can create the coupon codes or use existing ones in your database to serve coupons specific to your business needs. We are currently working on a number of coupon redemption options and would love to discuss current and future opportunities.